Digital Marketing Specialist

Job Description

We are looking for a talented Digital Marketing Specialist to join our Johannesburg team. The successful candidate will be responsible for developing and implementing effective digital marketing strategies to enhance brand visibility and customer engagement. You will work collaboratively with various departments to create compelling campaigns that resonate with our target audience.

Responsibilities

• Design and execute PPC campaigns to boost lead generation.
• Monitor email campaigns to ensure high open and click-through rates.
• Assist in developing brand loyalty programs and promotions.
• Perform A/B testing to optimize marketing campaigns and strategies.
• Support event marketing initiatives to increase brand engagement.
• Develop educational materials that align with marketing goals.
• Provide training and resources for internal teams on new marketing initiatives.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or related field

Experience

• 4+ years of experience in digital marketing with a focus on content strategy

Technical Skills

• Content Management Systems
• Email Marketing

Soft Skills

• Time Management
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with HubSpot or similar CRM tools: Hands-on experience in utilizing CRM tools for nurturing leads.
• Familiarity with video marketing: Experience in developing and implementing video marketing strategies.

Benefits

• Comprehensive health and dental coverage
• Annual salary reviews with bonuses
• Remote work options available
• Training and development reimbursement

Company Culture

• Inclusivity: We are committed to fostering an inclusive workplace that values diverse perspectives.
• Community Engagement: We actively engage with our local community through various initiatives.
• Work-Life Balance: We promote a healthy work-life balance for our employees.