Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist in our Cape Town office, you'll take charge of driving our online marketing strategies. This encompasses search engine optimization (SEO), social media marketing, and content creation. We are looking for someone who thrives on creativity and data-driven decision-making to enhance our digital footprint.

Responsibilities

• Collaborate with other departments to align marketing objectives with business goals.
• Plan and conduct A/B testing for landing pages and emails.
• Utilize social media platforms to grow brand engagement.
• Coordinate with external agencies and vendors as necessary.
• Participate in brainstorming sessions to innovate marketing approaches.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is advantageous

Experience

• 3+ years of experience in digital marketing with a proven track record of successful campaigns.

Technical Skills

• Google Analytics
• SEO Tools (e.g., SEMrush, Moz)
• PPC Advertising

Soft Skills

• Creativity
• Communication

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Adobe Creative Suite: Basic knowledge of design tools to create visually appealing content.
• Experience with A/B testing tools: Experience in A/B testing as a means to optimize campaigns and improve customer engagement.

Benefits

• Medical aid and additional wellness benefits.
• Performance bonuses based on targets.
• Flexible working hours.
• Opportunities for ongoing training and development.

Company Culture

• Creativity: We encourage innovative thinking and creativity in all our projects.
• Teamwork: We promote collaboration and a supportive work environment.
• Continuous Learning: We are committed to professional development and lifelong learning for our employees.