Product Marketing Manager

Job Description

We are seeking a Product Marketing Manager to spearhead our efforts in Johannesburg. The ideal candidate will possess a robust understanding of market dynamics and be proficient in developing strategies that resonate with customers. This role requires a blend of analytical skills and creative thinking to enhance product visibility and drive sales growth.

Responsibilities

• Oversee product positioning and messaging to ensure alignment with target markets.
• Work closely with the product development team to provide market insights.
• Lead cross-functional teams to ensure cohesive product marketing efforts.
• Utilize analytics tools to assess the effectiveness of marketing initiatives.
• Prepare and manage the marketing budget for product campaigns.
• Foster relationships with media and industry influencers.
• Organize and participate in marketing events, trade shows, and webinars.
• Ensure brand consistency across all marketing activities.
• Conduct regular competitive analysis to inform strategic positioning.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is an advantage

Experience

• Minimum 5 years of product marketing experience, preferably in tech

Technical Skills

• Market Research
• Digital Marketing
• Data Analysis

Soft Skills

• Communication
• Creativity
• Team Leadership

Certifications

• Certified Product Marketing Manager (CPMM)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in the tech sector: Familiarity with technology products and market dynamics.
• Knowledge of SEO best practices: Understanding of how SEO impacts marketing strategies.

Benefits

• Competitive salary with performance bonuses
• Flexible working conditions
• Health and wellness programs
• Professional development opportunities

Company Culture

• Innovation Driven: We value creativity and encourage innovative thinking.
• Team Spirit: Our culture fosters teamwork, collaboration, and support among colleagues.
• Diversity Emphasis: We believe in building a diverse team that reflects the communities we serve.