Digital Marketing Specialist

Job Description

Join our dynamic team as a Digital Marketing Specialist in Cape Town! We are looking for a creative and analytical marketer who can develop and execute effective digital marketing strategies. The ideal candidate will leverage SEO, SEM, and social media marketing to enhance brand awareness and drive online engagement.

Responsibilities

• Design and implement comprehensive SEO strategies to increase organic traffic.
• Manage email marketing campaigns and nurture leads through targeted communication.
• Utilize data analytics tools to assess the effectiveness of campaigns.
• Develop A/B testing for digital ads and improve user engagement.
• Foster relationships with influencers to expand brand visibility.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree in Marketing or Business Administration is preferred

Experience

• 5+ years of experience in digital marketing roles

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Team Collaboration
• Project Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with Google Data Studio: Ability to create and manage reports and dashboards.
• Knowledge of HTML and CSS: Basic knowledge for editing website content.

Benefits

• Comprehensive health insurance
• Flexi-hours and remote work options
• Generous leave policies
• Access to training and development programs

Company Culture

• Growth Mindset: We promote learning and professional growth at every level of the organization.
• Community Engagement: We actively participate in community projects and initiatives.