Digital Marketing Specialist

Job Description

We are on the lookout for a talented Digital Marketing Specialist to join our team in Cape Town. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, SEM, and social media marketing. You will be responsible for creating and executing campaigns that drive brand awareness and engagement.

Responsibilities

• Design and implement comprehensive digital marketing strategies.
• Conduct competitor analysis in the digital space.
• Guide the marketing team on the use of analytics tools to track success.
• Implement and manage SEO strategies for increased web traffic.
• Monitor online reviews and feedback to maintain brand reputation.
• Assist in the creation of promotional video content.
• Engage in training and development activities within the team.
• Foster relationships with content creators for brand collaborations.
• Evaluate the company's online presence and suggest improvements.
• Develop and oversee content calendars for all marketing activities.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree in Digital Marketing is advantageous

Experience

• 3-5 years of experience in online marketing.

Technical Skills

• PPC Campaign Management
• Email Marketing

Soft Skills

• Effective Communication
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Proficiency in graphic design software: Experience in using software such as Adobe Creative Suite.
• Knowledge of video marketing: Understanding of how to leverage video for marketing purposes.

Benefits

• Comprehensive health and dental coverage
• Annual training budget for personal growth
• Remote work options available
• Team-building activities and events

Company Culture

• Continuous Improvement: We strive for continuous improvement in our processes and practices, promoting learning and growth.
• Work-Life Balance: We support our team members in achieving a healthy work-life balance.
• Employee Recognition: We believe in recognizing and celebrating the hard work and achievements of our team.