Product Marketing Manager

Job Description

We are looking for a Product Marketing Manager to join our Johannesburg office. In this role, you'll strategize and execute marketing plans that promote our products, analyze market trends, and collaborate with cross-functional teams to deliver compelling marketing initiatives.

Responsibilities

• Conduct detailed product performance analysis and report insights.
• Develop brand awareness strategies and improve brand recognition.
• Collaborate with content teams to create informative product brochures.
• Engage in customer relationship management to boost customer retention rates.

Requirements

Education

• Bachelor's degree in Business Administration or related field
• MBA is a plus

Experience

• 5+ years of product marketing experience preferred

Technical Skills

• SEO/SEM
• Email Marketing

Soft Skills

• Problem-solving
• Leadership

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in B2B marketing: Previous experience in business-to-business product marketing strategies.
• Familiarity with data analysis tools: Knowledge of tools like Google Analytics and Tableau for market analysis.

Benefits

• Attractive salary with bonus incentives
• Health, dental, and life insurance
• Paid leave and vacation days
• Continuous learning and growth opportunities

Company Culture

• Customer-focused: We prioritize understanding customer needs to shape our marketing strategies.
• Continuous Improvement: We commit to continuous improvement and learning within our teams.