Market Research Analyst

Job Description

Join us as a Market Research Analyst in our dynamic Pretoria office. In this role, you will be responsible for gathering and interpreting market data to help shape our clients' business strategies. The ideal candidate will have a strong analytical mindset and experience in market research methodologies. You will be integral in delivering insights that affect strategic decisions and drive business growth.

Responsibilities

• Implement research projects from inception through to analysis and reporting.
• Create comprehensive reports detailing findings, insights, and recommendations.
• Identify competitive trends and provide strategic insights.
• Engage with clients to understand their research needs.
• Analyze and interpret data to assist in strategic decision-making.
• Lead market segmentation and targeting efforts.
• Work with the analytics team to refine data collection methods.
• Support business development efforts through insightful research.

Requirements

Education

• Bachelor's degree in Market Research or a related discipline
• Master's degree in Business Analytics is a plus

Experience

• 5+ years of experience in market research

Technical Skills

• Market Analysis
• Quantitative Research

Soft Skills

• Team Collaboration
• Problem Solving

Certifications

• Certified Marketing Research Professional (CMRP)
• Data Analysis and Visualization Certification

Languages

• English: Fluent
• Sesotho: Basic

Advantageous

• Proficiency in social media analytics: Ability to analyze social media data for market insights.
• Knowledge of digital marketing strategies: Understanding of digital marketing trends and their impact on market research.

Benefits

• Health and wellness programs
• Performance bonuses based on insights delivered
• Generous leave policies including family leave
• Culture of continuous learning and support for certifications

Company Culture

• Diversity and Inclusion: Our diverse team reflects our commitment to inclusivity and varied perspectives.
• Employee Recognition: We value and celebrate the contributions of all team members regularly.
• Community Engagement: We encourage our employees to get involved in community projects and outreach.