Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our vibrant team in Durban. The ideal candidate will have a solid understanding of digital marketing strategies, including SEO, PPC, and social media marketing. You will be responsible for developing and managing campaigns that enhance brand visibility and drive traffic.

Responsibilities

• Create and execute comprehensive digital marketing campaigns across multiple channels.
• Analyze performance metrics using analytics tools, adjusting strategies as needed.
• Develop and maintain SEO strategies to improve organic traffic.
• Engage with customers on social media platforms to foster community and customer loyalty.
• Manage budgets for various marketing initiatives and report on their performance.
• Collaborate with cross-functional teams to align marketing goals with overall business strategy.

Requirements

Education

• Bachelor’s degree in Marketing, Business, or a related field
• Master’s degree is an advantage

Experience

• 3+ years of experience in digital marketing or a related field

Technical Skills

• Search Engine Optimization (SEO)
• Google Analytics
• Social Media Advertising
• PPC Campaign Management

Soft Skills

• Creative Thinking
• Analytical Skills
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Email Marketing Tools: Familiarity with platforms like Mailchimp or Constant Contact.
• Understanding of HTML/CSS: Basic knowledge of HTML and CSS for email and web content creation.

Benefits

• Competitive salary with performance bonuses
• Medical aid and wellness programs
• Flexible working hours
• Opportunities for professional development

Company Culture

• Team Collaboration: We believe in the power of teamwork and innovation, encouraging each other to excel.
• Growth-Oriented: We support professional development and continuous learning.
• Inclusive Environment: Diversity is our strength, and we foster an inclusive culture.