Social Media Strategist

Job Description

We are on the lookout for a savvy Social Media Strategist to join our growing team in Durban. The ideal candidate will possess a deep understanding of social media platforms and trends, coupled with the creativity to craft compelling campaigns that resonate with audiences.

Responsibilities

• Lead social media initiatives and collaborate with cross-functional teams.
• Manage influencer relationships to maximize brand exposure.
• Provide weekly and monthly reporting on social media analytics.
• Research and implement innovative growth strategies for social media presence.
• Ensure content aligns with brand voice and marketing goals.
• Remain proactive in adjusting strategies based on performance metrics.

Requirements

Education

• Bachelor's degree in Digital Marketing or equivalent
• Further qualifications in social media marketing preferred

Experience

• 3+ years of proven experience in social media strategy and execution

Technical Skills

• Social Media Advertising
• Video Content Creation

Soft Skills

• Analytical Thinking
• Time Management

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Media Marketing Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Knowledge of influencer marketing: Experience in collaborating with influencers to enhance brand visibility.
• Understanding of crisis communication strategies: Ability to manage social media during times of potential crises.

Benefits

• Comprehensive health insurance
• Performance bonuses
• Annual team retreats
• Access to online courses and training resources

Company Culture

• Growth-Oriented: We are committed to the personal and professional growth of our employees.
• Community Engagement: We actively participate in community initiatives and support local causes.
• Fun Atmosphere: Our workplace is fun and vibrant, promoting positivity and collaboration.