Digital Marketing Specialist

Cape Town FULL TIME R20,000 - R30,000 / Month
(R240,000 - R360,000 / Year)

Job Description

Join our dynamic team as a Digital Marketing Specialist, where you'll leverage your expertise in online marketing to enhance brand engagement and drive traffic. This role entails developing innovative marketing plans and collaborating with creative teams to execute campaigns successfully.

Responsibilities

  • Generate leads through various digital channels.
  • Optimize the company’s website to increase organic traffic.
  • Ensure brand consistency across digital platforms.
  • Develop effective email marketing campaigns.
  • Track KPIs and modify campaigns based on insights.

Requirements

Education
  • Bachelor's degree in Marketing, Communications, or related field
Experience
  • 3+ years of experience in digital marketing
Technical Skills
  • SEO
  • Google Analytics
  • Social Media Marketing
  • Content Creation
Soft Skills
  • Creativity
  • Analytical Thinking
  • Communication
Certifications
  • Google Ads Certification
  • HubSpot Content Marketing Certification
Languages
  • English: Fluent

Advantageous

  • Experience with paid advertising: Knowledge of PPC and online advertising strategies.
  • Familiarity with content management systems: Ability to manage website content using platforms such as WordPress.

Benefits

  • Competitive salary and performances bonuses
  • Health insurance coverage
  • Opportunities for professional development
  • Flexible working hours and environment.

Company Culture

  • Inclusive Team Culture: We promote an inclusive environment where every team member's voice is valued.
  • Focus on Excellence: Our goal is to achieve excellence through collaboration and innovation.
  • Commitment to Growth: We support continuous professional growth and development.
Status: Open