Digital Marketing Specialist

Job Description

The Digital Marketing Specialist will be tasked with developing, executing, and analyzing innovative marketing campaigns. If you are passionate about harnessing data to improve our online strategies and you thrive in a fast-paced environment, we want you on our team!

Responsibilities

• Lead digital marketing projects from conception to execution.
• Optimize landing pages and user experience for improved conversion rates.
• Manage online advertising campaigns across platforms like Google Ads and social media.
• Oversee email marketing strategies, including A/B testing and list segmentation.
• Interpret market research and apply findings to improve marketing strategies.
• Create and manage content schedules to synchronize marketing efforts.
• Organize promotional events and campaigns to drive engagement.
• Respond to customer inquiries across digital platforms in a timely manner.

Requirements

Education

• Bachelor's degree in Communications, Digital Marketing, or a related field
• Relevant certifications in Digital Marketing are preferred

Experience

• 3+ years of hands-on experience in digital marketing

Technical Skills

• Email Marketing
• SEO Tools

Soft Skills

• Project Management
• Negotiation

Certifications

• Certified Digital Marketing Professional
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM tools such as HubSpot or Salesforce: Experience with customer relationship management tools.
• Blogging experience: Creating engaging content for blogs and websites.

Benefits

• Comprehensive medical aid and supplementary benefits
• Retirement annuity with sizeable employer contribution
• Flexible hours and the option to work remotely
• Continuous education and training opportunities

Company Culture

• Inclusivity: We celebrate diversity and promote an inclusive work environment.
• Work-Life Balance: We support a healthy work-life balance with flexible hours and remote work options.
• Employee Recognition: We value our employees and recognize their efforts with awards and incentives.