SEO Specialist

Job Description

We are in search of a skilled SEO Specialist to join our dynamic team in Cape Town. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to enhance our clients’ online visibility and drive organic traffic. You will work closely with content creators and digital marketers to optimise web pages and improve search rankings. This role involves conducting keyword research, competitive analysis, and monitoring website performance. If you're passionate about digital marketing and ready to take your skills to the next level, apply today!

Responsibilities

• Design and maintain a strategy for local SEO efforts.
• Optimize Google My Business and other local listings.
• Conduct regular website audits and propose updates.
• Coordinate with marketing teams for integrated strategy development.
• Research and suggest relevant keywords and topics for content.
• Provide training and guidance on SEO best practices.
• Engage in community outreach to build backlinks and improve visibility.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Certifications in Google Analytics and SEO preferred

Experience

• 3-5 years of experience in SEO roles

Technical Skills

• Keyword Research Tools
• Link Building Strategies

Soft Skills

• Problem-solving
• Time Management

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with social media marketing: Ability to integrate SEO efforts with social media strategies for enhanced reach.
• Familiarity with HTML and CSS: Basic knowledge of HTML and CSS for on-page optimisation.

Benefits

• Comprehensive health insurance
• Generous leave policies
• Remote work options
• Professional development opportunities

Company Culture

• Continuous Learning: Encouraging employees to pursue ongoing learning and development opportunities.
• Work-Life Balance: Promoting a healthy work-life balance for all team members.
• Employee Recognition: We celebrate our team members' achievements and contributions.