Digital Marketing Specialist

Job Description

We are seeking a skilled Digital Marketing Specialist to join our vibrant team in Durban. In this role, you will develop and implement digital marketing strategies, manage online campaigns, and analyse performance metrics to boost our clients' online visibility and growth. You will have a passion for all things digital and a solid understanding of the South African market dynamics.

Responsibilities

• Design comprehensive digital marketing initiatives tailored for clients.
• Monitor and optimise online advertising efforts for maximum engagement.
• Conduct A/B testing to refine messaging and creatives.
• Develop insightful reports based on campaign metrics and analytics.
• Implement tactics to improve client reach and engagement.
• Foster client relationships through regular updates and strategy meetings.
• Develop a content strategy that engages target demographics.
• Utilise emerging technologies and trends to enhance marketing efforts.
• Collaborate with external partners or agencies for cross-promotional opportunities.
• Lead workshops and training sessions on digital marketing trends for the team.

Requirements

Education

• Bachelor's degree in Digital Marketing or Communications

Experience

• 3+ years of digital marketing experience with a focus on content marketing

Technical Skills

• Content Marketing
• Email Marketing
• Analytics Tools

Soft Skills

• Team Player
• Problem-solving

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of local SEO practices: Understanding of the unique aspects of SEO for local businesses.
• Proficiency in Adobe Creative Suite: Experience in graphic design and effective visual storytelling.

Benefits

• Attractive salary package
• Comprehensive health insurance
• Remote work options available after probation
• Regular team-building events and outings

Company Culture

• Growth Mindset: We foster a culture of continuous learning and improvement.
• Diversity and Inclusion: We value diverse backgrounds and perspectives in our workforce.