Web Content Manager

Job Description

We are currently seeking a skilled Web Content Manager to lead our content creation and strategy in Pretoria. The successful candidate will be responsible for managing all aspects of our content marketing, ensuring our messaging is clear, engaging, and aligned with our brand goals. This role involves working closely with cross-functional teams to drive content initiatives that engage our target audiences and improve our overall online presence.

Responsibilities

• Oversee the creation of web and social media content to enhance brand awareness.
• Conduct market research to identify target audience needs and preferences.
• Implement A/B testing strategies to optimize content effectiveness.
• Collaborate with the digital marketing team to enhance overall online visibility.
• Manage and enhance content distribution channels.
• Host workshops and training sessions on content best practices for team members.
• Work on continuous improvement of the website content and user experience.
• Create engaging visuals and infographics to complement written content.

Requirements

Education

• Bachelor's degree in Digital Marketing or Media

Experience

• 5+ years of experience in digital content creation and management

Technical Skills

• Keyword Research
• Copywriting

Soft Skills

• Leadership
• Time Management

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Knowledge of tools like HubSpot or Mailchimp to enhance campaigns.
• Basic graphic design skills: Capability of designing graphics for web content.

Benefits

• Comprehensive health benefits including dental and vision
• Retirement savings plan with employer match
• Work-from-home options
• Employee wellness programs
• Annual retreats and team-building events

Company Culture

• Inclusivity: We celebrate diversity and strive to create an inclusive workplace for everyone.
• Work-Life Balance: We promote a healthy work-life balance with flexible scheduling options.
• Community Engagement: We engage with our local community through various outreach initiatives.