Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our growing team in Durban. The ideal candidate will possess a solid understanding of digital marketing, including SEO, PPC, and social media management, and be able to develop and execute effective online marketing campaigns.

Responsibilities

• Lead the creation of engaging content tailored for digital platforms.
• Optimize existing content for SEO and conversions.
• Track and report on key performance indicators (KPIs) for digital campaigns.
• Coordinate with external vendors for specific marketing projects.
• Collaborate with sales to ensure lead generation strategies are effective.
• Participate in brainstorming sessions to develop innovative marketing ideas.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Postgraduate qualification preferred

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• Email Marketing
• Content Strategy
• CRM Software

Soft Skills

• Team Leadership
• Attention to Detail

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience in e-commerce marketing: Knowledge of strategies for online retail and conversions.
• Certifications in digital marketing: Up-to-date certifications in digital marketing methodologies.

Benefits

• Health and wellness programs
• Paid time off and public holidays
• Opportunities for career advancement
• Team-building activities

Company Culture

• Innovative Spirit: We embrace creativity and encourage new ideas.
• Fun Workplace: We believe in fostering a fun and engaging work culture.