Digital Marketing Specialist

Job Description

Exciting opportunity for a Digital Marketing Specialist in Durban! You will be tasked with executing digital marketing campaigns, analyzing performance metrics, and collaborating with our design team to create compelling content that resonates with our target audience.

Responsibilities

• Develop and manage digital marketing strategies that drive traffic and engagement.
• Utilize analytics tools to track ROI and KPIs for all digital marketing efforts.
• Engage with influencers and analyze their performance to boost our campaigns.
• Create and manage email marketing campaigns targeting various segments.
• Coordinate with internal teams to ensure consistent messaging and branding across all platforms.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing
• Content Management Systems
• PPC Advertising

Soft Skills

• Creative Thinking
• Communication
• Analytical Skills

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms: Familiarity with tools like Mailchimp or Constant Contact for managing campaigns.
• Knowledge of graphic design software: Proficiency in tools like Adobe Photoshop or Canva for creating visuals.

Benefits

• Competitive salary based on experience.
• Health and wellness benefits.
• Flexible working hours.
• Opportunity for professional development.

Company Culture

• Team Spirit: We foster a supportive and collaborative work environment that celebrates teamwork.
• Innovation: Encouraging new ideas and creative solutions is key to our culture.
• Continuous Learning: We are committed to employee development through ongoing training programs.