Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist in Durban! Your role will encompass creating effective marketing strategies, managing digital campaigns, and leveraging analytics for performance enhancement. If you are adept with social media and have a flair for content creation, we want you on our team!

Responsibilities

• Plan and manage multi-channel digital marketing campaigns.
• Utilize A/B testing to optimize content and campaigns for maximum impact.
• Enhance user experience on the website through effective content management.
• Work closely with sales teams to align marketing efforts with business objectives.
• Train team members on digital marketing best practices and tools.
• Network with other professionals in the digital marketing field to stay current.
• Establish partnerships with influencers for brand promotion.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is an advantage

Experience

• Proven experience of at least 4 years in a similar role

Technical Skills

• Email Marketing
• Social Media Analytics Tools

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Experience with tools like HubSpot or Marketo for streamlined marketing efforts.
• Understanding of CRM systems: Experience managing customer relationships through platforms like Salesforce.

Benefits

• Attractive salary package and bonuses based on performance
• Comprehensive health insurance and wellness programs
• Flexible working hours with the possibility of remote work
• Professional development opportunities and training sessions

Company Culture

• Inclusivity: Diversity is key; we welcome and respect varied backgrounds and experiences.
• Creativity: We encourage creative solutions and out-of-the-box thinking in all our projects.
• Flexibility: We understand the importance of work-life balance and offer flexible working arrangements.