SEO Specialist

Job Description

We are in search of an enthusiastic SEO Specialist to join our dynamic team in Cape Town. The ideal candidate will have a passion for online marketing and a deep understanding of SEO strategies. You will be responsible for optimizing our clients' websites to improve their visibility and ranking on search engines.

Responsibilities

• Perform comprehensive keyword analysis to drive targeted traffic.
• Develop and execute SEO tactics to improve client rankings.
• Utilize SEO tools to track performance and derive insights.
• Optimize content for SEO and enhance website architecture.
• Research industry trends and competitor strategies.
• Work closely with the web development team to implement best practices.
• Generate analytical reports to assess website health and performance.
• Collaborate with the marketing team on online campaigns.
• Help in training junior staff on SEO techniques.

Requirements

Education

• Bachelor's degree in Digital Marketing or relevant field

Experience

• 3+ years in SEO and digital marketing roles

Technical Skills

• Link Building
• Technical SEO

Soft Skills

• Time Management
• Teamwork

Certifications

• HubSpot Certification in SEO
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with social media marketing: Ability to leverage social media channels to enhance SEO efforts.
• Proficiency in Google Tag Manager: Understanding of GTM for tracking and analytics purposes.

Benefits

• Comprehensive health insurance package
• Performance-related bonuses
• Flexible work arrangements
• Access to ongoing training and career advancement

Company Culture

• Inclusivity: We are committed to building a diverse workplace where everyone feels welcome and included.
• Work-Life Balance: We prioritize a healthy work-life balance, promoting wellness and flexibility for our employees.
• Team Spirit: Our culture is centered around teamwork and supporting one another in achieving common goals.