SEO Specialist

Job Description

As an SEO Specialist, your primary objective will be to improve our ranking on search engines. This involves creating, analyzing, and modifying content based on SEO strategies. You will work closely with the marketing team to ensure all digital content meets SEO best practices. This is an exciting opportunity for someone passionate about driving growth and enhancing brand visibility online.

Responsibilities

• Utilize data analytics to develop actionable plans for website performance improvement.
• Lead initiatives for building inbound links to increase site authority.
• Run A/B testing for various SEO approaches and track performance.
• Review and enhance local SEO strategies to increase local search visibility.
• Implement schema markup and other advanced SEO strategies to enhance visibility.
• Build strong relationships with content and design teams for effective collaboration.
• Assist in developing content that aligns with SEO goals.

Requirements

Education

• Bachelor's degree in Computer Science or equivalent experience
• Master's degree in Digital Marketing is preferred

Experience

• 3+ years of hands-on experience in SEO and PPC marketing

Technical Skills

• Keyword Research
• Content Management Systems

Soft Skills

• Creative Problem Solving
• Team Collaboration

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Hands-on experience with social media advertising: Experience managing social media campaigns to drive SEO results.
• Knowledge of local SEO strategies: Understanding of local SEO tactics to optimize search results for specific geographic areas.

Benefits

• Comprehensive medical coverage
• Retirement savings plan with employer matching
• Flexible vacation policy
• Team-building and social events

Company Culture

• Growth and Development: We are committed to the continuous learning and development of our employees.
• Diversity and Inclusion: We value diverse perspectives and are dedicated to building an inclusive workplace.
• Success Celebration: We celebrate our successes together and encourage team bonding.