SEO Specialist

Job Description

As an SEO Specialist at Innovative Marketing Solutions, you'll play a crucial role in the online success of our clients. With your expertise in SEO, you'll analyze performance metrics, conduct keyword research, and develop strategies to improve search engine rankings and enhance user experience.

Responsibilities

• Research and implement strategies for competitor analysis.
• Train and provide support to team members on SEO best practices.
• Ensure all SEO work is aligned with the overall marketing strategy.
• Facilitate communication between technical and marketing teams for SEO initiatives.
• Assist in budget planning for SEO campaigns.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of SEO experience with proven results

Technical Skills

• Google Search Console
• Content Management Systems

Soft Skills

• Problem-solving
• Teamwork

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Experience in optimizing content using A/B testing strategies.
• Knowledge of local SEO: Understanding of local SEO practices to enhance visibility in the Durban region.

Benefits

• Comprehensive health insurance package
• Yearly performance bonus
• Remote work options available
• Continued education and training programs

Company Culture

• Inclusivity: We celebrate diversity and create an inclusive environment for all employees.
• Work-Life Balance: We prioritize a healthy work-life balance for all our staff.
• Feedback-Oriented: We value constructive feedback and open communication within our team.