Content Marketing Manager

Job Description

We are searching for a skilled Content Marketing Manager to join our vibrant team in Cape Town. The ideal candidate will have a strong background in content strategy, digital marketing, and analytics. You will be responsible for developing and executing content strategies that drive engagement and conversions across multiple channels.

Responsibilities

• Lead content strategy development and execution across all channels.
• Monitor content effectiveness and report on KPIs to management.
• Create and manage a content calendar for timely and relevant releases.
• Foster relationships with influencers and partners for content collaboration.
• Conduct regular content audits to maintain quality and relevance.
• Train and manage a team of content creators.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree in Business Administration is a plus

Experience

• 5+ years of experience in content strategy and marketing

Technical Skills

• Email Marketing
• Content Strategy Development

Soft Skills

• Analytical Skills
• Leadership

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in B2B marketing: Understanding of the nuances of marketing in a B2B space.
• Proficient in marketing automation tools: Experience using tools like Marketo or HubSpot for campaign management.

Benefits

• Attractive salary with performance bonuses
• Comprehensive health insurance plans
• Flexible work arrangements
• Access to training and development programs

Company Culture

• Inclusive Workplace: We value diversity and strive to create an inclusive environment for all.
• Work-Life Balance: We promote a healthy work-life balance through flexible work policies.
• Feedback Culture: We have a strong culture of feedback where everyone is encouraged to share their thoughts.