Market Research Analyst

Job Description

As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies that support product goals. This role involves deep market analysis, crafting compelling product narratives, and collaboration with various teams to drive successful product launches.

Responsibilities

• Lead data collection efforts through various channels such as surveys and focus groups.
• Develop and manage research projects from conception to completion.
• Create comprehensive reports summarizing research results and recommendations.
• Engage with cross-functional teams to align research with business goals.
• Stay current with market trends and innovations to provide valuable insights.
• Train junior analysts on data analysis software and methodologies.

Requirements

Education

• Bachelor's degree in Marketing or Statistics
• MBA or advanced degree preferred

Experience

• 4+ years in market research

Technical Skills

• Quantitative Research
• Competitor Analysis

Soft Skills

• Time Management
• Problem-solving

Languages

• English: Fluent

Advantageous

• Experience with Tableau or Power BI: Ability to create visualizations and dashboards to present data effectively.
• Familiarity with CRM software: Experience with CRM platforms that assist in gathering customer insights.

Benefits

• Attractive salary package with bonuses
• Health, dental and vision cover
• Flexible working environment
• Support for further training and career growth

Company Culture

• Diversity and Inclusion: We are committed to fostering a diverse workplace and welcome talents of all backgrounds.
• Community Engagement: We actively participate in community projects and initiatives.
• Work-Life Balance: We promote a healthy work-life balance to ensure our employees thrive at work and home.