Content Marketer - Durban - Content Marketing

Job Description

As a Content Marketer in Durban, you will be the driving force behind our content strategy. We are seeking a creative individual who can produce high-quality content while collaborating closely with our marketing team to enhance brand visibility and engagement.

Responsibilities

• Lead content brainstorming sessions and contribute innovative ideas.
• Build relationships with industry influencers to enhance content credibility.
• Regularly update existing content to ensure it remains relevant and effective.
• Develop metrics to measure content effectiveness and report findings to management.
• Collaborate with marketing to align content with promotional campaigns.
• Oversee the brand's voice across all channels to ensure consistency.
• Create content that supports sales initiatives and drives conversions.
• Identify gaps in content and recommend new topics to explore.
• Manage community feedback and respond accordingly to foster engagement.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is seen as a plus

Experience

• 3+ years of experience in digital content creation

Technical Skills

• Graphic Design Tools
• Email Marketing

Soft Skills

• Attention to Detail
• Team Player

Certifications

• Content Strategy Certification
• PPC Advertising Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Knowledge of HTML/CSS: Basic understanding of HTML and CSS for web content management.
• Portfolio of previous content work: A collection of past content work to showcase creativity and writing style.

Benefits

• Study assistance and contribution to further education
• Wellness programs including gym memberships
• Paid time off and sick leave
• Annual performance bonuses

Company Culture

• Open Communication: We promote an environment of open communication, where feedback is welcomed and valued.
• Diversity and Inclusion: We are committed to fostering a diverse and inclusive workplace that represents the communities we serve.
• Work-Life Balance: Our culture encourages a healthy work-life balance, allowing flexibility in work arrangements.