Digital Marketing Manager

Job Description

Join us as a Digital Marketing Manager where you’ll conceptualise innovative campaigns, manage content creation, and utilize analytics to optimize our marketing strategy. We value creativity, strategic thinking, and the ability to work collaboratively with teams across the business.

Responsibilities

• Create, manage, and optimize paid search and display campaigns.
• Utilize data analytics to inform campaign decisions.
• Conduct A/B testing to improve campaign effectiveness.
• Work closely with the sales team to align marketing initiatives with business goals.
• Develop strong partnerships with external agencies for campaign management.
• Prepare budgets and allocate resources efficiently.
• Monitor website performance and troubleshoot issues.
• Enhance customer experience through targeted marketing efforts.
• Prepare and present marketing strategy proposals to senior management.
• Identify new opportunities for recruitment through digital channels.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Master's degree is an advantage

Experience

• 3+ years of experience in digital marketing or similar role

Technical Skills

• SEO
• Google Analytics
• PPC Campaign Management
• Social Media Strategy
• Content Marketing

Soft Skills

• Communication
• Creativity
• Analytical Thinking

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with HTML/CSS: Basic knowledge of HTML and CSS to assist in content management.
• Experience with email marketing tools: Experience using platforms to execute email marketing campaigns.

Benefits

• Health and wellness benefits
• Flexible working hours
• Performance bonuses
• Opportunity for remote work

Company Culture

• Innovative Environment: We thrive on innovation and encourage fresh ideas to fuel our marketing strategies.
• Collaboration: We value teamwork and collaborative efforts within our team and across departments.
• Work-Life Balance: We promote a healthy work-life balance for all our employees.