SEO Specialist

Job Description

As an SEO Specialist, you'll be responsible for managing SEO strategies aimed at increasing organic search visibility and driving web traffic. You'll analyse performance metrics and implement best practices to improve search engine rankings. The ideal candidate must be knowledgeable in both technical and content-related aspects of SEO.

Responsibilities

• Research and analyze competitor SEO strategies.
• Create and maintain a keyword tracking report.
• Work closely with developers to ensure SEO-friendly website architecture.
• Collaborate with digital marketing teams to integrate SEO into broader marketing strategies.
• Conduct A/B testing and optimize pages based on the results.
• Train colleagues on SEO best practices and the importance of SEO in digital marketing.
• Participate in strategic planning for SEO and SEM initiatives.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Additional certifications in data analysis or marketing are preferred

Experience

• 3-5 years of experience in an SEO role, preferably in an agency setting

Technical Skills

• Content Management Systems (CMS)
• Data Analysis Tools

Soft Skills

• Team Collaboration
• Creativity

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with Local SEO: Understanding of local SEO practices to enhance local search visibility.
• Familiarity with A/B Testing: Experience in conducting A/B tests to optimize websites for SEO.

Benefits

• Health cover for you and your family
• Flexible working arrangements
• Access to training and development programs
• Work-life balance initiatives

Company Culture

• Continuous Learning: Employees are supported through ongoing training and career advancement opportunities.
• Work-Life Balance: We prioritize a healthy balance between work and personal life.
• Community Engagement: We actively participate in community service and support local initiatives.