Digital Marketing Manager

Job Description

As a Digital Marketing Manager, you will be at the forefront of our digital strategy in Johannesburg. You'll oversee the execution of marketing campaigns, analyze market trends, and use data-driven insights to optimize our approach. The role demands a mix of creative and analytical skills, with a deep understanding of SEO, PPC, and social media strategies. If you're ready to step up and lead in the digital space, this is the perfect opportunity for you.

Responsibilities

• Create and manage comprehensive digital marketing plans.
• Identify and recommend strategic partnerships to enhance visibility.
• Optimize website content for maximum user engagement.
• Measure and improve conversion rates across all digital channels.
• Supervise the production of marketing materials.
• Engage with stakeholders to align marketing initiatives with business goals.
• Ensure brand consistency across digital platforms.
• Evaluate and implement digital tools and platforms.
• Lead analytical reviews of campaign performance.
• Foster team collaboration to achieve goals.

Requirements

Education

• Bachelor's degree in Digital Marketing or a relevant field
• Professional certifications in digital marketing are an advantage.

Experience

• 5+ years working in digital marketing, with demonstrated success.

Technical Skills

• Email Marketing
• Social Media Marketing

Soft Skills

• Creativity
• Adaptability

Certifications

• SEO Certification
• Digital Marketing Professional Certification

Languages

• English: Fluent

Advantageous

• Understanding of HTML/CSS: Familiarity with basic HTML/CSS to support marketing efforts.
• Knowledge of current digital marketing trends: Staying updated with the latest strategies in digital marketing.

Benefits

• Comprehensive medical aid and dental cover.
• Employee training and certification programs.
• Work from home days.
• An inclusive and vibrant work culture.

Company Culture

• Diversity and Inclusion: We are committed to fostering an inclusive workplace where every voice is valued.
• Continuous Improvement: We invest in our employees’ growth and development through regular training and feedback.