Product Marketing Manager

Job Description

Looking for an experienced Product Marketing Manager to drive product awareness and adoption in the market. You'll be responsible for market analysis, competitive positioning, and crafting compelling messaging that enhances our brand presence.

Responsibilities

• Develop and implement comprehensive marketing strategies for product launches.
• Conduct market research to identify customer needs and segment the market.
• Collaborate with the product development team to align product features with market trends.
• Create compelling product messaging and promotional content.
• Analyze sales data to forecast product performance and adapt strategies as necessary.
• Manage product lifecycle from ideation to launch, ensuring alignment with business objectives.
• Act as a liaison between sales, product management, and external stakeholders to ensure seamless execution of marketing initiatives.
• Monitor competitive activity and provide feedback to product teams.
• Organize and conduct product training sessions for internal teams and stakeholders.
• Develop metrics for measuring the effectiveness of marketing campaigns.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration or related field
• Master's degree is preferred

Experience

• 5+ years of experience in product marketing or related area

Technical Skills

• Market Analysis
• Digital Marketing

Soft Skills

• Communication
• Analytical Thinking

Certifications

• Certified Product Marketing Manager (CPMM)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM tools: Familiarity with managing customer relationships through specialized software.
• Knowledge of SEO principles: Understanding of search engine optimization best practices.

Benefits

• Medical aid contributions
• Performance bonuses
• Flexible working hours
• Professional development opportunities

Company Culture

• Innovation: We encourage new ideas and innovative ways of doing things.
• Teamwork: Collaboration is at the heart of our success.
• Diversity: We celebrate diversity and embrace different perspectives.