Digital Marketing Manager

Job Description

We are seeking a Digital Marketing Manager who is passionate about driving online strategies and enhancing brand presence. In this role, you will be responsible for developing and executing marketing campaigns that resonate with our target audience, optimizing our online platforms for better performance.

Responsibilities

• Direct and manage all digital marketing efforts, ensuring alignment with business goals.
• Execute data-driven marketing strategies that yield measurable results.
• Report regularly to senior management on marketing performance metrics.
• Enhance email marketing strategies to increase customer engagement.
• Create and maintain a content calendar for digital marketing activities.
• Negotiate contracts with vendors and external partners.
• Review and optimize website content for search engine rankings.
• Utilize marketing automation tools to streamline processes.
• Organize events and promotions to enhance brand awareness.
• Create a feedback loop with sales teams to optimize lead generation strategies.

Requirements

Education

• Bachelor's degree in Marketing or similar field
• Postgraduate qualification in Digital Marketing is a plus

Experience

• 5+ years in a managerial role with a focus on digital marketing strategies

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Conflict Resolution
• Time Management

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Knowledge of local market trends in South Africa: Ability to tailor marketing strategies to the local audience needs.
• Understanding of influencer marketing: Experience working with influencers to boost brand awareness.

Benefits

• Health and wellness programs
• Paid time off and holidays
• Retirement plan with company contribution
• Opportunities for professional growth

Company Culture

• Continuous Learning: We invest in our employees' growth and offer numerous opportunities for professional development.
• Work-Life Balance: We promote a healthy work-life balance to ensure our employees thrive both professionally and personally.
• Community Engagement: We actively engage with our local community through outreach and support initiatives.