SEO Specialist

Job Description

As an SEO Specialist in our Johannesburg office, you will focus on developing and executing SEO strategies that align with overall marketing objectives. The role requires a blend of technical skills and creative problem-solving to achieve measurable results in organic search.

Responsibilities

• Create and optimize meta titles and descriptions
• Conduct technical SEO audits and implement improvements
• Analyze SEO performance metrics and prepare reports
• Engage with web developers to improve the site architecture
• Manage and optimize PPC campaigns in conjunction with SEO efforts
• Assess and refine content for maximum searchability
• Promote SEO practices through internal training
• Assess third-party tools to enhance SEO efforts
• Adapt strategies based on industry trends and performance data
• Collaborate with the creative team for visually engaging content

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Relevant certifications in SEO strategies are preferred

Experience

• 3-5 years of experience in SEO with proven results

Technical Skills

• Link Building
• Keyword Research

Soft Skills

• Creative Thinking
• Team Work

Certifications

• HubSpot SEO Certification
• Advanced SEO Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience using Google Tag Manager: Ability to optimize conversion tracking and site performance analytics.
• Knowledge of UX Design Principles: Understanding of user experience design to create optimized landing pages.

Benefits

• Comprehensive health benefits with dental and vision coverage
• Yearly performance bonuses, including incentives
• Investment in employee growth through training and workshops
• Support for work-life balance with flexible hours

Company Culture

• Diversity and Inclusion: We embrace diversity and promote an inclusive workplace for all backgrounds.
• Result-Oriented: We measure our success by the results we achieve together as a team.
• Open Communication: We maintain open lines of communication across all levels of the organization.