Content Marketing Strategist

Job Description

As a Content Marketing Strategist, you will be responsible for crafting compelling narratives that align with our marketing objectives. This role requires a creative thinker who can adapt content strategies to various platforms, ensuring maximized exposure and engagement. You will be a key player in our marketing team aiming to elevate our brand’s voice in the industry.

Responsibilities

• Lead content creation efforts that drive customer engagement.
• Work closely with analytics teams to track and report content performance.
• Supervise freelance writers and content creators as needed.
• Develop guidelines for tone, style, and content type.
• Liaise with internal stakeholders to align on content needs and goals.
• Facilitate workshops to train team members on content marketing best practices.

Requirements

Education

• Degree in Digital Marketing or a related field
• Relevant postgraduate qualification preferred

Experience

• 5+ years of experience in content marketing and strategy

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Team Leadership
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Familiarity with video content creation: Experience in crafting video content for marketing purposes.
• Understanding of PPC advertising: Knowledge of pay-per-click advertising strategies.

Benefits

• Comprehensive medical aid coverage.
• Generous leave policies including paid time off.
• Professional development opportunities.
• Positive and collaborative team culture.

Company Culture

• Diversity: Our diverse team is our strength; we celebrate various perspectives.
• Work-Life Balance: We value our employees' well-being and strive for a healthy work-life balance.
• Community Involvement: We actively participate in community service and charitable initiatives.