Digital Marketing Specialist

Job Description

Seeking a dedicated Digital Marketing Specialist to join our vibrant team in Port Elizabeth. This role involves developing effective marketing strategies that resonate with our audience. You will focus on enhancing brand awareness, increasing web traffic, and fostering customer engagement through various digital channels.

Responsibilities

• Design and implement multi-channel digital marketing campaigns.
• Optimize website content for SEO and usability.
• Manage budgets for paid advertising campaigns and marketing efforts.
• Collaborate with sales teams to align marketing strategies with sales goals.
• Educate team members on digital marketing best practices.
• Track and report on marketing effectiveness and ROI.
• Engage in community outreach and engagement through digital platforms.
• Experiment with A/B testing to refine messaging and content.

Requirements

Education

• Degree in Advertising, Public Relations, or related field
• Relevant marketing certifications preferred

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• Email Marketing
• Graphic Design

Soft Skills

• Teamwork
• Adaptability

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience with website management: Hands-on experience in managing and updating company websites.
• Familiarity with influencer marketing: Understanding of building and managing influencer partnerships.

Benefits

• Attractive remuneration and bonus structure
• Employee discounts on services
• Comprehensive health cover
• Support for continuing education

Company Culture

• Respect and Inclusion: Our workplace is inclusive and respectful of all individuals.
• Work-Life Balance: We support a healthy work-life balance for our team members.