Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to enhance our online presence and lead our digital marketing efforts. The ideal candidate will have a solid understanding of digital marketing strategies, including SEO, PPC, content marketing, and social media management to elevate our brand visibility and engagement.

Responsibilities

• Create strategic plans for digital marketing initiatives
• Analyse competitor strategies and adapt accordingly.
• Coordinate with influencers and partners for collaborative marketing efforts.
• Design email marketing campaigns to nurture leads and maintain engagement.
• Implement customer feedback loops to inform marketing strategies.
• Ensure compliance with digital marketing regulations and standards.
• Conduct webinars and online events to drive engagement.
• Maintain a content calendar and manage project timelines.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Postgraduate degree is an advantage

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• PPC Advertising
• Social Media Marketing

Soft Skills

• Creative Thinking
• Analytical Skills
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Experience with tools such as HubSpot or Marketo.
• Knowledge of analytics tools: Proficiency in using Google Analytics and similar platforms.

Benefits

• Competitive salary and benefits package
• Flexible working hours
• Opportunities for professional development
• Vibrant company culture

Company Culture

• Innovative Environment: We foster creativity and innovation, encouraging our team to think outside the box.
• Team Collaboration: Our culture revolves around teamwork and collaboration across all levels.
• Continuous Learning: We support continuous learning and development to keep our team at the forefront of the industry.