Market Research Analyst

Job Description

As a Market Research Analyst, you will play a crucial role in collecting and analysing data to guide our clients' business strategies. Your insights will contribute to shaping effective marketing plans and identifying opportunities for growth. We're looking for a detail-oriented professional with a passion for data and a knack for interpreting market trends.

Responsibilities

• Manage research projects from concept through execution to analysis.
• Conduct surveys, interviews and focus groups to gather consumer opinions.
• Interpret complex data into clear, structured reports.
• Collaborate with the sales team to align marketing research with sales strategies.
• Create and maintain databases of market research findings.

Requirements

Education

• Bachelor's degree in Statistics, Business or Social Science
• Master's degree is preferred

Experience

• 5+ years of experience in market research or consultancy

Technical Skills

• Qualitative Research
• Statistical Analysis

Soft Skills

• Teamwork
• Adaptability

Certifications

• Advanced Market Research Certification
• Google Analytics Certification is a plus

Languages

• English: Fluent

Advantageous

• Experience in public speaking: Ability to present findings to large groups effectively.
• Familiarity with CRM software: Experience with tools like Salesforce for tracking market insights.

Benefits

• Health and wellness programs
• Professional development support
• Annual leave and public holiday benefits
• Employee discounts on services

Company Culture

• Growth Mindset: We promote personal and professional growth within a supportive environment.
• Customer Focus: Our commitment to understanding client needs drives our research initiatives.
• Adaptability: We embrace change and use it to our advantage in the evolving market landscape.