Digital Marketing Specialist

Job Description

We are looking for a passionate Digital Marketing Specialist to join our team. In this role, you will create engaging content, manage SEO activities, and run targeted ad campaigns to drive traffic and increase conversions.

Responsibilities

• Craft and execute digital marketing projects from conception to execution.
• Collaborate with influencers and partners to broaden reach.
• Monitor and respond to customer inquiries on social media.
• Create and manage Google Ads and Facebook Ads campaigns.
• Generate reports on campaign performance and suggest improvements.
• Assist with website content updates and management.
• Conduct A/B testing to optimize marketing strategies.
• Lead online community engagement initiatives.
• Train and mentor junior marketing staff.
• Work with analytics tools to track website metrics and conversions.

Requirements

Education

• Bachelor's degree in Marketing, Communications or related field
• Master's degree is a plus

Experience

• 3+ years of comprehensive digital marketing experience

Technical Skills

• Email Marketing
• Content Management Systems (CMS)

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Skills in creating and promoting video content on platforms like YouTube.
• Knowledge of eCommerce platforms: Experience with online sales channels and shop management.

Benefits

• Market-related salary with bonuses
• Health care subsidy
• Ongoing training and workshops
• Remote work options available

Company Culture

• Growth Mindset: We support our team members' growth and provide opportunities for continuous learning.
• Work-Life Balance: We promote a healthy work-life balance through flexible work options.
• Community Engagement: We believe in giving back to our community and actively participate in social responsibility initiatives.