Social Media Strategist

Job Description

We are looking for a talented Social Media Strategist to join our dynamic team in Johannesburg. The ideal candidate will have a passion for social media, creativity, and strong analytical skills to develop effective strategies that enhance our online presence and engagement.

Responsibilities

• Design and manage social media content calendars.
• Drive audience engagement through creative and interactive posts.
• Identify key influencers and partnership opportunities.
• Conduct A/B testing for ad campaigns to optimize performance.
• Facilitate the growth of the brand’s online community.
• Train and mentor junior social media staff as needed.
• Ensure brand consistency across all digital platforms.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of proven experience in a social media role or digital marketing

Technical Skills

• Social Media Advertising
• SEO Knowledge

Soft Skills

• Communication Skills
• Time Management

Languages

• English: Fluent

Advantageous

• Knowledge of social media scheduling tools: Experience with tools like Hootsuite or Buffer for scheduling posts.
• Understanding of analytics tools (Google Analytics, Facebook Insights): Ability to utilize analytics for informed decision-making.

Benefits

• Comprehensive health and dental cover
• Generous leave policy and work-life balance
• Support for attending workshops and conferences
• Team-building events and social gatherings

Company Culture

• Continuous Learning: We support ongoing learning and provide resources for professional growth.
• Open Communication: An open-door policy that promotes honest communication and feedback.
• Team Spirit: A strong sense of team spirit and camaraderie, making work enjoyable.