SEO Specialist

Job Description

The SEO Specialist will be responsible for developing and executing effective SEO strategies to enhance our clients' online visibility and search rankings. This role requires a deep understanding of search engine algorithms, website optimization, and analytical skills. You will work closely with content creators and other digital marketing professionals to ensure alignment of SEO with broader marketing initiatives.

Responsibilities

• Conduct in-depth site audits and create actionable reports.
• Implement local SEO strategies to boost search visibility.
• Manage and optimize Google My Business profiles for local clients.
• Conduct ongoing research to identify emerging trends in SEO.
• Collaborate with UX/UI teams to improve site navigation and user experience.
• Adjust SEO strategies based on performance data and marketing goals.
• Work closely with PPC teams to align strategies across channels.
• Foster relationships with online influencers for link-building.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or a related field

Experience

• 5+ years of professional experience in SEO and digital marketing

Technical Skills

• SEO Strategy Development
• Content Management Systems (CMS)

Soft Skills

• Project Management
• Team collaboration

Languages

• English: Fluent

Advantageous

• Familiarity with Technical SEO: Understanding of website architecture and technical aspects that impact SEO.
• Experience in Analytics and Data Analysis: Strong proficiency in analyzing website traffic and conversion data.

Benefits

• Comprehensive health cover including dental and vision
• Employee assistance program
• Annual training budget for professional development
• Team-building retreats and events

Company Culture

• Supportive Environment: We foster a supportive environment where employees can grow and thrive professionally.
• Continuous Learning: We provide numerous opportunities for continuous learning and professional development.
• Work-Life Balance: We understand the importance of work-life balance and promote a healthy work environment.