Content Marketing Analyst

Job Description

We are seeking a detail-oriented Content Marketing Analyst to join our dynamic marketing team in Durban. In this role, you will leverage your analytical skills to drive content strategies that engage our audience and improve brand presence across digital platforms.

Responsibilities

• Design and maintain effective content marketing strategies to drive audience engagement.
• Analyze data to measure the effectiveness of content initiatives.
• Work in tandem with creative teams to produce high-quality content.
• Research industry trends to influence content direction.
• Implement SEO strategies to maximize visibility.
• Coordinate with team members for seamless content production.
• Edit and proofread content to maintain brand voice and quality.
• Assess user engagement through analytics and adapt strategies accordingly.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree preferred

Experience

• 4+ years of experience in content marketing or a related field

Technical Skills

• Analytics Tools
• Project Management Software

Soft Skills

• Teamwork
• Analytical Thinking

Certifications

• Hootsuite Social Media Certification
• Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of PPC advertising: Understanding of pay-per-click advertising strategies.
• Familiarity with A/B testing: Experience with conducting A/B tests to optimize content performance.

Benefits

• Comprehensive health insurance
• Annual training budget
• Work-life balance initiatives
• Employee discounts on services

Company Culture

• Growth Mindset: We encourage continuous learning and problem-solving as a team.
• Recognition: We value and recognize the contributions of every team member.
• Work-Life Balance: We support a healthy balance between work and personal life.