SEO Specialist

Job Description

We are seeking a skilled SEO Specialist to drive our online strategies and enhance our organic traffic. The ideal candidate should possess a keen understanding of search engine algorithms and trends, demonstrating a strong ability to analyse and interpret data effectively. You'll collaborate with our content and marketing teams to deliver results that align with our business goals.

Responsibilities

• Execute on-page and off-page SEO strategies to boost performance.
• Track and report on organic search rankings and traffic.
• Enhance website usability, design, and conversion rates.
• Coordinate with content creators to ensure alignment with SEO goals.
• Identify and fix technical SEO issues and site performance problems.
• Run A/B tests to assess the impact of SEO initiatives.
• Analyse data from Google Analytics and other SEO tools.
• Develop a comprehensive link-building strategy.
• Collaborate with marketing to align keyword strategies.
• Create and promote engaging content that supports SEO efforts.

Requirements

Education

• Bachelor's degree in Digital Marketing, Communications or related field
• Relevant certifications (e.g. Google SEO Certification) are a plus

Experience

• 3-5 years in SEO with a proven track record of successful campaigns

Technical Skills

• SEO Best Practices
• Content Management Systems (CMS)

Soft Skills

• Problem Resolution
• Collaboration

Certifications

• Google Analytics Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Knowledge of PPC campaigns to drive website traffic.
• Knowledge of local SEO strategies: Understanding of local SEO to enhance local search results.

Benefits

• Comprehensive health insurance options
• Generous leave policies including paid time off
• Flexible work hours
• Training and skill development programs

Company Culture

• Diversity and Inclusion: We embrace diversity and create an inclusive environment.
• Innovation Driven: We encourage innovative thinking and creative problem-solving.
• Community Engagement: We actively engage in community outreach and support.