Market Research Analyst

Job Description

We are seeking a passionate Market Research Analyst to join our team in Durban. In this role, you will analyze market trends and consumer behavior to provide insights that help guide our marketing strategies. The ideal candidate is detail-oriented and has a knack for turning data into actionable recommendations.

Responsibilities

• Gather and analyze qualitative and quantitative data.
• Create comprehensive market research reports.
• Collaborate with product development teams for market fit analysis.
• Identify customer segments and develop targeted marketing strategies.
• Provide insights on pricing, product features, and customer satisfaction.
• Utilize data analysis tools to visualize trends and patterns.
• Stay abreast of competitor strategies and market shifts.

Requirements

Education

• Bachelor's degree in Statistics or Economics
• Master's degree is preferred

Experience

• 3+ years of experience in market analysis or market research role

Technical Skills

• Market Research Techniques
• Data Visualization

Soft Skills

• Teamwork
• Time Management

Certifications

• Professional Researcher Certification (PRC)

Languages

• English: Fluent

Advantageous

• Familiarity with CRM tools: Hands-on experience with Salesforce or HubSpot.
• Experience in conducting focus groups: Practical experience in facilitating focus group discussions.

Benefits

• Comprehensive health insurance
• Performance bonuses
• Remote work options on certain days
• Access to training and workshops

Company Culture

• Continuous Improvement: We believe in continuous learning and improvement for both our team and our business.
• Inclusivity: Our culture fosters inclusivity and respects diverse perspectives.
• Community Engagement: We support community initiatives and encourage our team to volunteer.