Digital Marketing Specialist

Job Description

Join our team as a Digital Marketing Specialist in Johannesburg, where you will lead and optimize our digital marketing efforts. You will be responsible for creating effective campaigns across various platforms to grow our online presence and engage our audience. If you have a passion for digital marketing and a knack for analytics, we want to hear from you!

Responsibilities

• Create and manage content for various digital channels including websites and blogs.
• Implement A/B testing strategies to optimize campaign performance.
• Engage with customers through online platforms to foster relationships.
• Generate insights from data analytics to drive continuous improvement.
• Coordinate with external vendors for effective execution of marketing campaigns.
• Participate in brainstorming sessions to conceptualize new marketing strategies.
• Ensure compliance with digital marketing regulations and best practices.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is a plus

Experience

• 5+ years of experience in a digital marketing role

Technical Skills

• Email Marketing
• Digital Strategy

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Digital Marketing Institute Certification
• Facebook Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Ability to create and manage video content for digital platforms.
• Familiarity with CRM software: Experience in managing customer relationships and data.

Benefits

• Comprehensive health cover
• Pension fund contributions
• Work-from-home options
• Employee assistance programs

Company Culture

• Diversity and Inclusion: We value diversity and promote an inclusive work culture.
• Innovative Mindset: Our team is encouraged to think outside the box and challenge the status quo.
• Supportive Atmosphere: We foster a supportive environment where everyone can thrive.