E-commerce Specialist

Job Description

We are seeking an E-commerce Specialist with a knack for digital marketing and online sales strategies to join our vibrant team in Cape Town. The ideal candidate will possess a deep understanding of e-commerce platforms, consumer behaviour analytics, and online marketplace trends. You will be instrumental in driving sales growth and enhancing our product offerings online.

Responsibilities

• Conduct research on industry trends and competitors to identify growth opportunities.
• Design email marketing campaigns targeting existing and potential customers.
• Work closely with the tech team to improve website functionality and performance.
• Lead A/B testing initiatives to optimize conversion rates.
• Engage with customers through social media to enhance brand awareness.
• Develop comprehensive reports to track e-commerce initiatives.

Requirements

Education

• Master's degree in Business Administration or related field

Experience

• 4+ years in a similar role

Technical Skills

• E-commerce Strategy
• Content Management Systems
• Digital Marketing Tools

Soft Skills

• Teamwork
• Leadership

Languages

• English: Fluent

Advantageous

• Experience with Google Ads: Knowledge of managing PPC campaigns through Google Ads.
• Familiarity with social media marketing: Understanding of effective strategies for social media engagement.