SEO Specialist

Job Description

Seeking a dedicated SEO Specialist to join our vibrant team in Cape Town. You will be responsible for enhancing our online presence through comprehensive SEO audits, strategic keyword research, and ongoing optimization efforts. A passion for staying updated with the latest SEO trends is essential to ensuring our strategies are forward-thinking and competitive.

Responsibilities

• Conduct thorough keyword research to guide content strategy.
• Perform ongoing SEO audits and competitor analysis.
• Optimize website content and landing pages for search engines.
• Develop and implement link-building strategies.
• Monitor and report on SEO performance metrics.
• Collaborate with content creators to ensure content aligns with SEO best practices.
• Stay abreast of the latest SEO trends and algorithm updates.
• Assist with on-page and technical SEO improvements.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools (e.g., Google Analytics, SEMrush)
• Keyword Research

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Google Analytics Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Knowledge of managing pay-per-click advertising campaigns to complement SEO efforts.
• Familiarity with HTML and CSS: Basic understanding of HTML and CSS to optimize web pages.

Benefits

• Medical aid contributions
• Paid time off and sick leave
• Flexible working hours
• Remote work options

Company Culture

• Team Collaboration: We appreciate teamwork and collective problem-solving in achieving our goals.
• Learning Environment: We encourage continuous learning and offer opportunities for professional development.
• Inclusiveness: Our workplace values diversity and inclusion, creating a welcoming atmosphere for all.