Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our vibrant team in Johannesburg. Your role will involve collecting and analyzing data to understand market trends, preferences, and competitive landscapes. As a key member of our analytics team, you will help drive strategic decision-making through comprehensive insights.

Responsibilities

• Develop and implement research methodologies and tools.
• Work closely with clients to understand their business goals and objectives.
• Provide strategic insights based on market trends and consumer behavior.
• Utilize software for data analysis and visualization.
• Assist in training and mentoring junior analysts.
• Participate in industry conferences to enhance professional growth.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree in Marketing Research is preferred

Experience

• 4-6 years of experience in market research or analytics

Technical Skills

• Qualitative Analysis
• Quantitative Analysis
• Survey Design

Soft Skills

• Attention to Detail
• Adaptability

Certifications

• Google Analytics Certification
• Certified Market Research Analyst (CMRA)

Languages

• English: Fluent

Advantageous

• Experience with SPSS: Hands-on experience with SPSS for data analysis.
• Familiarity with CRM software: Experience with Salesforce or similar platforms.

Benefits

• Comprehensive health insurance
• Paid time off and vacation days
• Work-life balance programs
• Employee recognition programs

Company Culture

• Innovation: We encourage innovative thinking and reward creative solutions to market challenges.
• Supportive Environment: Our team is supportive, and we provide the necessary resources for each individual to thrive.