Product Strategy Manager - Pretoria - Product Marketing

Job Description

We are seeking a dynamic Product Strategy Manager to spearhead our product marketing initiatives. The ideal candidate will have a proven track record in developing strategies that align with customer needs and market trends, driving successful product launches and enhancements.

Responsibilities

• Lead and oversee product marketing activities to enhance product visibility and market penetration.
• Identify target markets and develop strategies to effectively reach and engage them.
• Collaborate with sales teams to provide them with the tools and information they need to close deals.
• Design promotional material and sales collateral to support marketing initiatives.
• Evaluate product performance and adjust marketing tactics as needed.
• Engage in public relations and media outreach to build brand awareness.
• Gather and analyze customer feedback to inform product improvements and marketing strategies.
• Identify and mitigate risks associated with product launches.
• Mentor and guide junior marketing staff in best practices.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Postgraduate degree is advantageous

Experience

• 7+ years of experience in a similar role

Technical Skills

• Competitive Analysis
• Sales Funnel Management

Soft Skills

• Negotiation
• Teamwork

Certifications

• HubSpot Marketing Certification
• Certified ScrumMaster (CSM)

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Experience in e-commerce: Background in e-commerce marketing and strategy.
• Data analysis skills: Proficient in data analysis tools and techniques to inform decision-making.

Benefits

• Health insurance with dependents coverage
• Retirement savings plan with employer match
• Employee assistance programs
• Subsidized gym memberships and wellness incentives

Company Culture

• Continuous Learning: Employees are encouraged to pursue continuous learning and professional growth opportunities.
• Work-Life Balance: We promote a healthy work-life balance and offer flexible working arrangements.
• Community Engagement: We actively engage in community initiatives and support social responsibility.