Digital Marketing Specialist

Job Description

We are on the lookout for a skilled Digital Marketing Specialist to join our dynamic team in Johannesburg. This role is pivotal in implementing innovative digital marketing strategies aimed at boosting brand visibility and driving customer engagement. You will be responsible for developing, executing, and optimizing campaigns across various digital channels, leveraging your expertise in SEO, content marketing, and social media management.

Responsibilities

• Execute and manage content marketing strategies across various platforms.
• Engage with customers on social media and respond to inquiries promptly.
• Measure and report on the performance of digital marketing campaigns.
• Collaborate with influencers for brand partnerships and outreach.
• Conduct keyword research and implement SEO best practices.
• Set and track paid advertising campaigns to generate leads.
• Develop email marketing campaigns to nurture leads and maintain customer relationships.
• Create and maintain a content calendar for all digital marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is a plus

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Content Management Systems

Soft Skills

• Creativity
• Analytical Skills

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC and Facebook Ads: Proficient in running and managing paid advertisement campaigns on various platforms.
• Knowledge of Email Marketing Platforms: Experience using software like Mailchimp or similar for email marketing campaigns.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Innovation: We encourage creative thinking and innovative ideas to enhance our marketing strategies.
• Team Collaboration: A collaborative work environment where every idea is valued.
• Growth Mindset: We believe in supporting our team's growth through ongoing learning opportunities.