Digital Marketing Specialist

Job Description

We are on the lookout for a skilled Digital Marketing Specialist to join our dynamic team in Johannesburg. This role is pivotal in implementing innovative digital marketing strategies aimed at boosting brand visibility and driving customer engagement. You will be responsible for developing, executing, and optimizing campaigns across various digital channels, leveraging your expertise in SEO, content marketing, and social media management.

Responsibilities

• Develop and implement digital marketing strategies to drive traffic and engagement.
• Manage and optimize SEO initiatives to improve organic search rankings.
• Create engaging content for social media channels and the company website.
• Analyze campaign performance and provide insights for improvement.
• Collaborate with the design team to produce creative assets.
• Monitor industry trends and competitor strategies for benchmarking purposes.
• Manage online advertising budgets and campaigns, including PPC.
• Utilize analytics tools to report on website performance and marketing effectiveness.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is a plus

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Content Management Systems

Soft Skills

• Creativity
• Analytical Skills

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC and Facebook Ads: Proficient in running and managing paid advertisement campaigns on various platforms.
• Knowledge of Email Marketing Platforms: Experience using software like Mailchimp or similar for email marketing campaigns.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Innovation: We encourage creative thinking and innovative ideas to enhance our marketing strategies.
• Team Collaboration: A collaborative work environment where every idea is valued.
• Growth Mindset: We believe in supporting our team's growth through ongoing learning opportunities.