Digital Marketing Specialist

Job Description

Join our vibrant team as a Digital Marketing Specialist in Pretoria and take charge of our digital marketing efforts! You will design and implement effective marketing strategies across online platforms, manage SEO and SEM activities, and contribute to content development to boost brand visibility.

Responsibilities

• Lead the development of comprehensive digital marketing plans.
• Oversee SEO optimization efforts to improve search engine rankings.
• Develop engaging content and manage social media accounts.
• Evaluate and report on the effectiveness of digital campaigns and initiatives.
• Collaborate with stakeholders to drive overall marketing objectives.
• Optimize web presence through effective content strategies.
• Engage with online communities and foster client relationships.
• Monitor online trends and advise on strategic improvements.
• Assist in creating ad campaigns on Google Ads and social media platforms.

Requirements

Education

• Bachelor's degree in Marketing, Communications or relevant field
• Master's degree is advantageous

Experience

• 3+ years of experience in digital marketing or related role

Technical Skills

• SEO
• Google Analytics
• Content Management Systems (CMS)
• Social Media Marketing
• PPC Advertising

Soft Skills

• Analytical thinking
• Creativity
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Graphic Design Tools: Experience with tools like Adobe Creative Suite for creating marketing materials.
• Experience with Email Marketing Platforms: Proficient in using platforms like Mailchimp or Constant Contact for campaigns.

Benefits

• Competitive salary and performance bonuses
• Health insurance coverage
• Flexible work hours
• Professional development opportunities

Company Culture

• Innovative Environment: We foster a culture of creativity and innovation, encouraging our team to think outside the box.
• Team Collaboration: Our team works closely together, sharing ideas and supporting each other’s success.
• Continuous Learning: We provide opportunities for ongoing professional development and skills enhancement.