E-commerce Specialist

Job Description

We are seeking a skilled E-commerce Specialist to join our dynamic team in Cape Town. This role involves developing e-commerce strategies, optimizing online sales channels, and enhancing customer engagement. The ideal candidate will have a strong background in digital marketing and e-commerce platforms.

Responsibilities

• Evaluate and implement tools and platforms for enhanced e-commerce functionality.
• Lead the execution of new product launches on the e-commerce platform.
• Conduct post-campaign analysis to assess effectiveness and ROI.
• Optimise the customer journey from interest to purchase.
• Stay updated with the latest trends in e-commerce technologies.
• Facilitate communication between vendors and marketing teams.
• Champion customer feedback initiatives to improve product offerings.
• Develop training materials for internal teams regarding new e-commerce initiatives.
• Engage in continuous learning and professional development regarding e-commerce trends.
• Lead brainstorming sessions to foster innovative ideas for the e-commerce site.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in E-commerce is preferred

Experience

• 3-5 years of experience in an e-commerce role

Technical Skills

• Email Marketing Tools
• Social Media Marketing

Soft Skills

• Creativity
• Teamwork

Languages

• English: Fluent

Advantageous

• Experience in conversion rate optimization: Proficiency in implementing strategies to enhance conversion rates.
• Familiarity with customer service software: Experience with platforms such as Zendesk or Freshdesk.

Benefits

• Comprehensive health insurance
• Employee discounts on products
• Retirement savings plan
• Support for continuous learning and growth

Company Culture

• Inclusivity: We celebrate diversity and ensure that all voices are heard.
• Passion for e-commerce: We’re driven by a passion for improving online retail experiences.
• Employee well-being: Our company actively supports employee well-being and work-life balance.