Digital Marketing Specialist

Job Description

We are seeking an experienced Digital Marketing Specialist to join our team in Pretoria. The ideal candidate will be adept at crafting digital marketing strategies that drive engagement and conversion rates. You will work across various digital platforms to enhance brand awareness and support our clients’ digital presence.

Responsibilities

• Conduct market research to identify trends and opportunities for campaigns.
• Implement email marketing campaigns and analyze their effectiveness.
• Collaborate with design teams to create attractive promotional materials.
• Monitor online presence of competitors and adjust our strategies accordingly.
• Generate reports on campaign performance and present insights to stakeholders.
• Attend networking events to represent the company and build relationships.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in digital marketing with a focus on analytics

Technical Skills

• Email Marketing
• Social Media Advertising

Soft Skills

• Communication
• Project Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certified

Languages

• English: Fluent

Advantageous

• Knowledge of User Experience (UX) Principles: Understanding of how UX affects marketing strategies.
• Familiarity with A/B Testing: Experience with planning and analyzing A/B tests for digital campaigns.

Benefits

• Comprehensive health and wellness programs.
• Performance bonuses based on individual and company success.
• Employee discounts on services.
• Team building activities and outings.

Company Culture

• Continuous Learning: We support professional development with training programs and workshops.
• Flexible Work Hours: We understand the importance of work-life balance and offer flexible schedules.
• Open Communication: We foster a culture of open dialogue, encouraging feedback and discussions.