Product Research Analyst

Job Description

As a Product Research Analyst at Tech Innovations Inc., you'll play a vital role in shaping our product development strategies. By conducting in-depth market research and analyzing trends, you will provide insights that directly influence our product offerings. We're looking for an analytical thinker with a passion for technology and an understanding of customer needs.

Responsibilities

• Design and implement qualitative and quantitative research methodologies.
• Utilize statistical tools to analyze datasets and interpret complex findings.
• Work closely with marketing to ensure alignment between product offerings and target audience.
• Develop personas and customer journey maps to guide product development.
• Lead focus groups and interviews to gather user feedback.
• Stay updated on industry trends to help forecast future market opportunities.
• Collaborate with sales to understand customer feedback and refine product offerings.

Requirements

Education

• Bachelor's degree in Business Administration or Statistics
• Master’s degree in Marketing is preferred

Experience

• 3-5 years of experience in market research or product management

Technical Skills

• SPSS
• Excel

Soft Skills

• Presentation Skills
• Teamwork

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Proficiency in SQL: Ability to query databases for market data extraction.
• Experience with product lifecycle management tools: Familiarity with PLM software for managing product information.

Benefits

• Comprehensive medical aid coverage
• Generous paid time off
• Flexible work-from-home options
• Performance-related bonuses

Company Culture

• Continuous Improvement: We promote a culture of continuous learning and improvement for both our products and employees.
• Work-Life Balance: We prioritize a healthy work-life balance for our employees to promote well-being.
• Employee Recognition: We value and recognize the contributions of our employees to foster motivation and satisfaction.