Digital Marketing Specialist

Job Description

We are seeking a creative and dynamic Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate will have a robust understanding of digital marketing strategies, including SEO, social media, email marketing, and content creation, to drive engagement and conversions.

Responsibilities

• Plan and design digital marketing initiatives.
• Implement tracking and reporting systems to monitor effectiveness.
• Manage content calendar and coordinate content production.
• Utilize analytics tools to gauge user engagement and reach.
• Collaborate with other marketing professionals to drive brand success.
• Maintain knowledge of the latest digital marketing trends and tools.
• Assist in organizing promotional events and campaigns.
• Lead social media strategy across various platforms.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree is a plus

Experience

• 4-6 years of proven experience in digital marketing roles

Technical Skills

• PPC Management
• Email Marketing Platforms

Soft Skills

• Teamwork
• Flexibility

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML/CSS: Basic understanding of web development technologies.
• Experience with A/B testing strategies: Demonstrated knowledge of testing and optimizing marketing campaigns.

Benefits

• Health and dental insurance covered
• Paid time off and holidays
• Work-from-home options
• Support for training and certifications

Company Culture

• Continuous Improvement: We believe in ongoing learning and development for our employees.
• Open Communication: We maintain an open-door policy where everyone’s voice is valued.
• Work-Life Balance: We prioritize our employees' well-being and provide the flexibility they need.